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Our philosophy – Plan it. Brand it. Get it online.
Meredith Jackson Marketing and Communications
specialises in education marketing and works across all marketing
platforms including news media. We work with in-house staff on
integrated planning and brand-building strategies and specialize in
streamlining communications. Our results are measurable and our
innovative ideas mean higher brand recognition, lower recruiting
costs and more cut-through for our clients. We take carefully
researched steps to ensure messages are on target, reinforce the
brand, and work hard for you in the global education marketplace.
Our advice on marketing is simple: Plan it. Brand it. Get in online.
It’s our recipe for strategic and holistic marketing.
Contact us
Plan it.
Market
positioning
What is your place in the market? What should you communicate – and
with whom? What difference will it make if you understand your
market positioning? Our innovative positioning planner demonstrates
the benefits of realistic positioning and targeted activity.
Contact us
Brand it. Integrated marketing plans
Do you have seven or eight
messages or brands, all running to their own marketing plans? Or
worse, to no marketing plan at all? What is an integrated marketing
plan and who in your organisation should be doing what in the
marketplace? Is recruiting students part of marketing? What about
search engines and the web? It’s hard to keep up. Our experience can
provide clear solutions for a fast-changing e-world.
Contact us
Plan it. Market research management
Everyone needs market research to make informed decisions on
marketing, but how much is enough and what sort of market research
will provide the right data? Who should you use and how much will it
cost? Do you really need it anyway? We understand and manage market
research projects on any scale and can work with our recommended
firms or your supplier. Contact us
Get it online. Strategic communications
and media management
Early to bed, early to rise, work like the Devil and advertise
– Ted Turner said it and it was right, for the times. But suddenly,
traditional advertising no longer provides the responses you need in
a 24 hour world. How can you be more strategic about communicating
with your market 24/7? Find out what communications channels will
increase your impact.
Contact us
Plan it. Brand it. Media Management
We are experts at media management with proven acumen and targeted
strategy for first rate public relations. We have handled some of
the biggest public relations challenges in Australian education Our
wide media networks mean we can manage everything from positive
campaigns and announcements to negative media and even crises. We
speak the language of universities as well as the media and
understand how to communicate through, not to, the media. Have
confidence that your issues are being understood.
Contact us
NEW! Brandit.Movies launched. Do you have a great DVD to show at events?
15 years of experience in film and TV means our custom-produced Brandit.Movies are totally professional, tell your brand story and inspire your audiences. We produce outstanding DVDs you can use around the world. Check our Brandit.Movies website or
Contact us
Get it online.
Can you communicate in a digital world?
Are you producing i-mercials?
The world has gone digital. Or has it? What is the right balance
between print activity and new media such as websites, podcasting
and digital commercials? Increase your visibility with video,
i-mercials, streaming and other innovative tools.
Contact us
Plan it. Brand it. Get it online.
Innovative Advertising
As early as 1999 Meredith Jackson was advocating the potential for
online student recruiting – and led the development of the country’s
first institutional web-based drive to recruit students. We are
working with some of the country’s most innovative advertising
experts. Whether its digital video, web streaming, or i-mercials. Contact us
Plan it and brand it. Advancement
The first rule of fundraising is preparation. Getting ready for a
major gift campaign or even annual giving involves planning, time
and patience. Is your institution ready to take on the huge task of
raising funds for new projects? Why would donors want to give to
your institution – and how can alumni help? Can we learn from North
America or are we in a totally different fundraising environment?
Contact us
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